The Programme

How Diamond Paws works.

Take a city, with our brand, our standard, our network behind you. Build it, profit on what you create from day one. Graduate onto salary and equity when you hit your milestone. Everyone must earn their bones.

How you get paid

Founder phase, you take the risk and we split the profits 50/50. Director phase, you take the salary and own the equity. The path is the same for everyone. Only the brave become one of our Officers.

Profit share

Every level, paid annually

Your cut of every penny we make in profit. Fifty-fifty as a founder. Carries all the way to the top as we grow.

Tributes

Both phases, paid weekly

A bounty for every certification and every Kali subscription you bring in. Yours for life, every renewal. Money in your pocket.

Salary and equity

From graduation

$150k base at City. $300k at Country. $500k at Global. Equity, health, hardware, expenses, unlimited holiday.

The ladder

Four rungs. Sequential. Everyone signs at the bottom and graduates as they hit each milestone. Everybody earns their bones.

City Founder

Sign and start

Skin in the game. Profit share, no salary. Build the territory under the Roch Dog standard.

City Director

Own your city

Salary, equity, the full perks. A profile in Roch Society magazine. Your city, under your name.

Country Director

Own your country

Salary doubles. The country to hold. A seat at the table with the senior directors.

Global Director

Elected by your peers

Programme-wide profit share. A vote in the Roch Dog roadmap. Sit at the global table with our founder.

Catchment

You own a defined territory. Start with your city.
Earn expansion. Scale without limits.

City

Always yours

Own your home turf. You know the hotels, the decision-makers, the media, the dogs. Win your city first. Dominate it.

Region

Earned, not given

Stretch beyond your city. Earn the natural region around you. Only take what you can serve flawlessly. And own it.

Country

One per country

Country Directors hold the whole country, above the City Directors. Every country gets one, where it makes sense.

One percent of every territory's profit goes to verified dog charities. Built in. No opt-in.

Off the top, before any split. Every territory, every year. Automatically, by design.

Put your best dog friendly foot forward and take your place building Roch Dog in your city.
Apply