A black Doberman wearing a diamond collar, looking up.

Diamond Paws

Launch Roch Dog where you live. A founder programme for operators with the appetite to build and make money.

A founder in every city. Our people in every country. A dog friendlier world.
What is Diamond Paws

Roch is the global standard for dog friendly hospitality, and Diamond Paws is how we scale. A global expansion engine powered by operators with the drive and ambition to earn the upside. Start as a city founder, hit your milestone, earn your Diamond Paws.

City Founder

~$100K, year one

Skin in the game, fifty-fifty profit share. The brand, the standard, the network behind you. Earn the rung above.

City Director

$150K + equity + profit share

Salary. Equity. A profile in Roch Society magazine. Your first real job in the business.

Country Director

$300K + equity + profit share

Salary doubles. You hold the country and sit with the senior directors. The global tier in reach.

Global Director

$500K + equity + profit share

A seat at the global table. Programme-wide profit share and a vote in the roadmap. Elected by the directors.

One percent of every territory's net profit goes to verified dog charities.
Built in. No opt-in. By design.
See the full programme